Program Used: Adobe Indesign, Adobe Photoshop, Figma
For this project, my focus is on creating a comprehensive marketing ad package for Solstice Paddle Boards, a Vancouver based company founded in 2021, which embodies the city’s outdoor and adventurous spirit. Solstice Paddle Boards aim to promote eco-friendly, locally crafted paddle boards, designed for both beginners and seasoned paddlers. Their target audience includes environmentally conscious outdoor enthusiasts, adventure seekers, and individuals who enjoy recreational water sports.
In this ad campaign, I will highlight the brand’s commitment to quality, performance, and fostering an authentic connection with the vibrant outdoor lifestyle of Vancouver.
The deliverables for this marketing package consist of, a billboard ad, two digital magazine layouts, and an Instagram (Meta) ad post.
My process for this project started by doing some research into the company, branding, and target audience. Afterward, I brainstorm about the concept and theme of the project in regards to the research. Based on the main values of the company and its needs, I then create mood boards, mindmaps, and sketches about different styles of ads and marketing pieces that would best showcase the company.
I have created two different Digital Magazine Layout variants. The bright slogans are the focal points of the design, set next to happy and vibrant pictures of people using the product, making it very eye-catching, while showing the values of the Solstice brand and products. On the bottom, I have the brand logo, website, and socials for learning more about the brand/products.
The design of the billboard ad is more mindful of the horizontal aspect ratio of 2.7:1, giving it more room to showcase a more eye-catching slogan. The contrasting colours used also create a strong figure-ground relationship for all the information on top of the background.
For the Instagram post, I left more space for the image to make it standout while complimenting and highlighting the slogan.
Working on the Solstice Paddle Boards campaign was a great experience, especially exploring the vibrant blue and white color schemes that reflect the brand’s connection to the ocean. The designs came together to highlight Solstice’s eco-friendly values and adventurous spirit, making it more rewarding to create something that captures their vibe while being fun and visually engaging!
